Screen vs. Print Document Design

                                    

There are several differences in terms of design between screen document and print document. Based on the example attached, the first three graphic is represent screen document while the rest are to represent the print document. To discuss the point that need to be consider in both document, the reading material wrote by Ambrose, G. & Haris, P. (2005) the basic structure of a layout in a book are used as a guide.

First, Margin- In presentation slide, there is no precise margins to arrange the text. Unlike for the printed document; textbook, requires margins in order to arrange the words so that the readers are able to identify the sequence of the text. Thus, margin in textbook act as a guide for readers to scheme the reading. Next, the font style,  size and color-  In presentation slide, users are free to use any font, style, and size as long as the words are able to be read, clear and understandable by the audience. While, in textbook used formal font, which is constant in the use of font size, style and color. This is because; student used textbook as a reference, while presentation is used to get the idea of the presentation. Besides that, a Presentation slide does not necessarily apply the concept of empty space. In textbook, empty space is necessary in order to make the text easy to read by segmenting the words into paragraph. Hence, it is important to apply proper concept so that the users of both documents are able to receive the information clearly.  

Reference:

Ambrose, G. & Haris, P. (2005) . Basic Design 02: Layout. 2nd ed. USA: AVA Publishing SA

                               
                                 

                                 

Alternate Media and Ecosystem

            Living in a century where Information and communication technology grows with the availability of various Internet-based applications, helps peoples in many ways.  Perhaps, some peoples  are unconscious how the new media has actually turns up the social's lifestyle. Being familiar with sort of new medias; YouTube, Twitter, Facebook and online newspaper has brought people apart from traditional media (newspaper, journalism and books) regardless in terms of communication or reading documents . Levinson (2009) refers to “new-new media" in which he explains that more new of new media that show a difference from the traditional media. He also added, with a new bunch of social medias nowadays, even e-mail are now falls under 'classic media'.

(Source : http://www.teknomasi.com/2011/03/pengalaman-membaca-harian-metro-edisi_31.html)

In context of the information contents, both new media and traditional media are more or less similar except the way people interact with the medium of the information. For instance, a newspaper published on a particular day  contains the same information as in new media. The information via new media however are a step ahead compare to the traditional media, as the efficiency in conveying information to readers takes only few seconds. In addition, unlike traditional newspaper, online-newspaper allows reader to gives feedback and comment to certain issues reported. Hereby, online-newspaper allows two-way communication between the publisher and the readers.

(Source: http://news.yahoo.com/blogs/cutline/fox-news-pulls-facebook-post-death-threats-aimed-215422479.html)

Moreover, a social network; Twitter and Facebook, for instance has change the lifestyle of celebrity in which he/she able to update their daily activity in real time. To the most celebrities, social network may regard as a  'essential need' as to build closer interaction with their fans. Besides, social network also act as a voice of communities in a way to express the thought and reaction of towards particular issue. Over time, social media also change the pattern of how people voice out their concern. 

In an effort to save environment and ecosystem, the new media saves millions of paper as all the information and content of publication are available online. Simon (1973) supported the idea in which he argues that having alternative like technology can help to protect the environment. By reducing the use of papers, leading significant decline in logging activity, which helps to preserves the ecosystem.

(Source : http://www.telegraph.co.uk/technology/apple/8020253/Apple-iPad-used-most-for-web-email-and-newspapers-owners-say.html)

References:

Levinson, S. (2009). The myth of language universals: Language diversity and its importance for cognitive science. Behavioral and Brain Sciences 32(5)

Simon, H.A. 1973, "Technology and Environment", Management Science (pre-1986), vol. 19, no. 10, pp. 1110.

Embellish the Blog

Designing an interesting blog would be the dream of every blogger and it is  a pride for a blogger to have an attractive design for their blog. Sometimes bloggers are too focused on designing the blog to appear attractive. However, some blog end-up contain heavy loading as blogger put too many elements into their blog.  Actually, there are few ways to make a blog interesting yet also meaningful in terms of the content and arrangement.

First, the blogger should identify the audience of the blog. “We need to know the demand of the reader, just like we need to know need and wants of customer” says Matt (2022). Hence, by doing the evaluation, bloggers may create a blog which suitable to the demographic of the reader. As an example, a breast–cancer campaign blogs that mainly targeted woman as the audience may use soft color like pink and purple besides.

(Source : http://www.fhcp.com/blog/how-to-get-involved-in-national-breast-cancer-awareness-month/)

Besides, in way to gives a better idea and information to the audiences, the bloggers may attach some graphic-aid such as video, photo and graph. According to Chernatony (2010), a good presentation is required to make audience interested.  

However, the selection of proper graphic is also an issue. Graphics used in a blog should not contain offensive elements that affect the sensitivity of particular communities. In addition, the graphic attached must relate with the content and purpose of the blog. Clear graphic display gives a quality impact to particular blog. Next, size and arrangement of the graphic also should need to take into account, so that it would not confusing the audience . Lastly, the text itself must be simple and easy to read, by take into account the use font color, style and size. Below are the example of bad quality image and clear high definition images.

(Source : http://www.michaelbud.com/2012/08/the-importance-of-a-gravatar/)

In addition, adding widgets such as Facebook Comments, Popular Posts, Recent Comments, Blog Archive, and Alexa widget to your blog may also embellish the blog. However, you also have to be smart in choosing the widget to be installed on the blog as most widgets may also be reluctant to open in the blog.

(Source :http://www.helperblogger.com)

Reference:

Wilson, M. 2002, "Distributor focus--value-added service: Knowing & giving customers need (and want)", New Equipment Digest, vol. 67, no. 5, pp. 2-32C.